Welcome to Choco-Story Bruges, our chocolate museum in Belgium !
Discover the incredible history of Belgian cocoa and chocolate at the museum Choco-Story Bruges, The Chocolate Museum. is Open every day from 10am till 6pm (last tickets at 5pm), our chocolate museum in Belgium invites you into the world of cocoa and chocolate through a fun and interactive tour. Plan your visit to the chocolate museum now and relive over 5000 years of chocolate history with Choco-Story Bruges.
Our chocolate museum in Belgium – The passion for chocolate
Cacao has been tickling our taste buds for centuries: from the spicy drink in the Maya and Aztec civilizations to the popular sweet chocolate milk in Europe. Knowing that more than three people out of four love chocolate, it’s hardly surprising that there is an enormous fascination for this exquisite treat. ‘Where did chocolate originally come from?’, ‘How did it conquer Europe?’, ‘What’s the secret of great chocolate?’, ‘What role did the Industrial Revolution play in popularising chocolate?’, ‘Why was chocolate once used as a medicine?’. Choco-Story aims to answer these and other questions.
In 2004, our chocolate museum in Belgium opened its doors under a private initiative inspired by the Van Belle family, passionate chocolate lovers, and sponsored by Belcolade, the last manufacturer of authentic Belgian chocolate that is still Belgian-owned.
The private collection of around a thousand objects makes the museum unique of its kind in Belgium. It brings to life the 5500-year-old history of chocolate in words, pictures and flavours. The museum submerges you in the exciting world of chocolate and takes you on a journey of the senses through time. A feast for the eyes, but also for the nose and the taste buds.
The visit of the chocolate museum – Live an innovative experience!
Young or old, passionate chocoholic or simply interested, the Chocolate Museum will stimulate your fascination. Innumerable authentic artefacts will undoubtedly capture the hearts of historians too.
The museum is composed of three parts :
- The history of chocolate over the centuries. Our fun and interactive tour to discover the story of the origin and evolution of chocolate through a unique collection of almost a thousand objects.
- The fabrication methods of cocoa and chocolate. Besides the history, the museum also reveals how chocolate is made, with special attention for the variety of raw ingredients and the development of the production process.
- The demonstration of the making and tasting of a traditional praline. In addition to tasting various chocolates throughout the tour, you will finish the visit by tasting a real traditional praline prepared by our chocolatiers. In the demonstration center, visitors will uncover the secret of beautiful silky chocolate and get the opportunity to taste the chocolate products made in the museum.
Demonstration and tasting
To continue your experience in the world of cocoa and chocolate, you can opt for other chocolate pleasures:
- Our “tablet” workshop during which our chocolatiers guide you step by step in the realization of your handmade chocolates. Bars, lollipops, mendiants… Make all your chocolate treats with their precious advice!
- A walk on the theme of chocolate. Combine the visit of our museum and the discovery of the city of Bruges with Choco-Story. You will have an unusual visit on the theme of chocolate with a stop at some of the best chocolatiers of the city.
A unique chocolate museum in Belgium
To make known the story of the transformation of cocoa into chocolate and to promote the health and quality aspects of Belgian chocolate
Choco-Story, the Chocolate Museum is a source of data and historical, geographical and botanical information as well as recipes for:
- Industrial and individual chocolate makers
- Teachers and students
- Chocolate lovers
The museum also gives the possibility to:
- Visit the rooms of the museum
- Consult a vast library containing works on cocoa and chocolate
- Talk about chocolate with experts
The house de Croon – An exceptional place for our chocolate museum in Belgium
The Maison de Croon dates from around 1480. It was originally a wine tavern. The taverniers were small wine merchants who delivered mainly within the town. They also ran wine taverns where they filled up pitchers, tankards, jugs and small barrels for the people of Bruges. Only wine was sold and drunk in the taverns. Food was available in the cafés and you could drink beer in the inns.
It was later used by patissiers and tart makers. The patissier baked pastries (pies filled with chicken, game or similar). Tart makers baked tarts mainly with fruit, fresh cream or marzipan and the baker baked the bread.
The house of Croon until today
In the 20th century, it was variously used as the headquarters of the employment exchange, the police training school, Crédit Communal de Belgique and VDAB (the Flemish Employment Bureau). The house of Croon now hosts the Choco-Story Bruges, the Chocolate Museum.
The images of Choco-Story Bruges, your chocolate museum in Belgium
Discover Choco-Story Bruges in pictures!
Practical information to prepare your visit to our chocolate museum
Are you a chocolate lover and would like to learn more about this Belgian specialty? Do you dream of becoming a chocolate maker during a workshop with your family or friends? We have gathered below all the information you need to prepare your visit to our chocolate museum in Belgium. Book your entrance now and come live a tasty experience at Choco-Story Bruges!
How does a visit to our chocolate museum work?
Choco-Story Bruges, The Chocolate Museum, is a modern and contemporary museum that invites you to discover the world of chocolate and cocoa. The museum tour alternates between interactive rooms and permanent collections of remarkable art objects related to the world of cocoa and chocolate. Throughout the visit, you are invited to discover the origin and evolution of chocolate and to taste quality chocolate from the best chocolatiers in Belgium and elsewhere. The visit then concludes with a demonstration of the manufacturing process of the traditional Belgian praline by our master chocolate makers. In total, the visit of the museum lasts about 1h30.
What are the opening hours of our chocolate museum in Belgium?
Our Choco-Story Bruges museum is open every day from 10 am to 5 pm, with last entries possible until 4 pm. We welcome you all year round, including Sundays and vacations. However, the museum will close on December 25, 2023 and January 1, 2024 and also from January 8 to 19, 2024.
What is the price for our chocolate museum?
For a self-guided visit, our chocolate museum costs 8€ for children (3-11 years old), 13€ for adults and 11€ for seniors (65+) and young people (12-26 years old). This price includes access to the museum, the audioguide (available in 11 languages) and the demonstration of artisanal production and chocolate tasting.
As for our chocolate walk in the city, it is priced at 19€. This includes the tasting of chocolate products in 2 of the 12 best chocolate shops of the city and also the entrance to the museum.
To extend your experience in Bruges, you can also opt for a combined ticket with our other museums: Frietmuseum, Lumina Domestica and Diamantmuseum.
Do I need to book my tickets in advance?
We encourage visitors to purchase their tickets online, if possible. This will ensure that you have a place for a visit, especially during busy periods (weekends and holidays). Without a reserved ticket we cannot guarantee you access to the museum.
We also accept electronic vouchers.
Please note that our group tours and chocolate workshops are only available by reservation.
What is the address of our chocolate museum in Belgium?
The address of our chocolate museum is 2, Wijnzakstraat (Sint-Jansplein) in 8000 Bruges. The museum is located in the heart of the historical center and at 5 minutes walking distance from the Grand Place. We are easily accessible by foot, bicycle or public transport from all points of interest in the city. Moreover, you can easily visit us from all over Belgium, whether you are in Wallonia or Flanders. This way, you can easily reach us from all major cities such as Brussels, Liege or Hasselt.
Open every day
We are open 7 days a week.
Wijnzakstraat 2 (Sint-Jansplein)
Tel. and Fax: 050/61.22.37