Welcome to Choco-Story Bruges!


Regarding the evolution of the COVID19 in Belgium and in order to reduce the spread ot this desease, the belgian governement decided to close the cultural establishments open to the public. With this decision, we have to close the museum from 14/3/20 to 31/07/20.

Take care ! Eat a piece of chocolate. It will bring you some energy, comfort and lots of vitamine. To learn more about the brown gold, we will be happy to welcome you in the choco story museum as soon as it is open. Stay tuned : More Information on our website and social media.


Cacao has been tickling our taste buds for centuries: from the spicy drink in the Maya and Aztec civilizations to the popular sweet chocolate milk in Europe. Knowing that more than three people out of four love chocolate, it’s hardly surprising that there is an enormous fascination for this exquisite treat.
Frequently asked questions include ‘Where did chocolate originally come from?’, ‘How did it conquer Europe?’, ‘What’s the secret of great chocolate?’, ‘What role did the Industrial Revolution play in popularising chocolate?’, ‘Why was chocolate once used as a medicine?’.

A unique collection

Choco-Story aims to answer these and other questions while bringing to life the 4000-year-old history of chocolate in words, pictures and flavours. The museum submerges you in the exciting world of chocolate and takes you on a journey of the senses through time. A feast for the eyes, but also for the nose and the taste buds!
Young or old, passionate chocoholic or simply interested, the Chocolate Museum will stimulate your fascination. Innumerable authentic artefacts will undoubtedly capture the hearts of historians too.

Demonstration and tasting

The museum is composed of three parts, telling the story of the origin and evolution of chocolate through a unique collection of almost a thousand objects. Besides the history, the museum also reveals how chocolate is made, with special attention for the variety of raw ingredients and the development of the production process.
In the demonstration centre visitors will uncover the secret of beautiful silky chocolate and get the opportunity to taste the chocolate products made in the museum.

A passion for chocolate

The museum is a private initiative inspired by the Van Belle family, passionate chocolate lovers, and sponsored by Belcolade, the last manufacturer of authentic Belgian chocolate that is still Belgian-owned.
The private collection of around a thousand objects makes the museum unique of its kind in Belgium.

The museum

Our mission:

To make known the story of the transformation of cocoa into chocolate and to promote the health and quality aspects of Belgian chocolate.

Information Source

Choco-Story, the Chocolate Museum is a source of data and historical, geographical and botanical information as well as recipes for:

  • Industrial and individual chocolate makers
  • Teachers and students
  • Chocolate lovers

The Chocolate Museum

The museum gives the possibility to:

  • Visit the rooms of the museum
  • Consult a vast library containing works on cocoa and chocolate
  • Talk about chocolate with experts

The house de Croon

The Maison de Croon dates from around 1480.
It was originally a wine taverne

It was later used by patissiers and tart makers
In the 20th century, it was variously used as the headquarters of the employment exchange, the police training school, Crédit Communal de Belgique and VDAB (the Flemish Employment Bureau).

Wine Tavern

The taverniers were small wine merchants who delivered mainly within the town. They also ran wine taverns where they filled up pitchers, tankards, jugs and small barrels for the people of Bruges. Only wine was sold and drunk in the taverns. Food was available in the cafés and you could drink beer in the inns.

The Patissier

The patissier baked pastries (pies filled with chicken, game or similar).
The tart maker baked tarts mainly with fruit, fresh cream or marzipan.
The baker baked the bread.