Just to give you a taste of your
visit to Choco-Story
here are a few descriptions and pictures of what you will see there :
A visit to the building alone is worth the trip. This large house is
Four floors were rare in Bruges houses in the 15th century. The building
dates from approximately 1480.
To begin with, it was a tavern i.e. a wine store and shop
In the entrance hall, you can read about the complete history of the
building as well as the story of chocolate in Bruges.
On the first floor, in room A, you
will get to know the customs, beliefs and everyday lives of the Mayans
and the Aztecs
and how they used cocoa as an offering to the gods
Then you will see how these people
used cocoa as currency and as a drink.
And then how the Spaniards adopted
the drink, but added sugar to it.
This sweet drink became the
favourite beverage at Europe's royal courts.
You will see how chocolate cups
came into use: mancerinas, "trembleuses" and
On the second floor, in room C,
you will learn about the cocoa tree and bean production
Chocolate was made only by
craftsman until the 19th century,
but then industrialisation gradually took over chocolate production
On the third floor in room D,
- why Belgian chocolate is so good
- why chocolate is good for you
- the history of Belgian producers.
- the history of the Royal family
through chocolate and biscuit tins
- and the story of
Belcolade, the only major manufacturer of couverture chocolate for
professionals which is still
The visit to the third-floor ends
with a short film on cocoa and chocolate
Below, on the ground floor, the
visit ends with a demonstration and chocolate tasting.
Since the beginning of 2007, we
have added 3 new rooms
- Room F, where the visitor
can see the composition of dark, milk and white chocolate, and the
oldest known Aztec and Spanish recipe
- Room G, with astonishing
statues made in chocolate and our workshop
- Room H, our demonstration
room where you can follow the demonstration of delicious Belgian
pralines and ask all the questions you still might have about chocolate.
Enjoy your visit!