Choco-Story was present with a small booth on September 16, at the reception in the House of the Ambassador of Mexico in Brussels, at the occasion of their independence day.
Temporary exhibition : Pierre Lamby “Le Carré Noir”
Choco-Story has a new temporary exhibition dedicated to Pierre Lamby from 26/11/2013 till 02/02/2014.
1954 - 1958: Pierre Lamby illustrates the little boxes of chocolates (pralines) of the masterly
chocolate makers who epitomise the reputation of Belgian chocolate.
Pierre Lamby illustrated to finance his architectural studies at the school of architecture (La Cambre) at the edge of Brussels.
He became one of the creators of the “Museum of Modern Arts” in Brussels which includes the
Magritte museum in one of the wings amongst others.
Launch of our online store !
Discover the new e-shop of the museum !
Plenty of products for all chocoholics: white, dark or milk chocolate drops, boxes of pralines, tablets and more.
Visit : http://eshop.choco-story.com
11/11/2011 - 13/11/2011
Choco-Laté is a chocolate festival like no other. The trade fair for chocolate professionals and the place to go for everyone who is mad about chocolate. For three days you can see the best chocolatiers, bakers, pastry chefs and top chefs live at work, sample boundary shifting chocolate creations, admire sculptors and body painters who work with chocolate and get acquainted with the latest chocolate trends. And then there is naturally also chocolate wellness, fair trade and the international Chocolate Competition. The little ones can let their hair down in the Choco Kids village. A chocolate paradise full of goodies and finger-licking workshops. In short, heaven on Earth for chocoholics.
From 11 to 13 November, 10 a.m. to 6 p.m., Belfort
06/11/2011 - 08/12/2011
a Bruges story
At the end of the Middle Ages, a few Bruges families were looking to new horizons to drive trade. They imported cane sugar from Madeira and when Spanish explorers brought back cocoa in the 16th century, it was quickly mixed with cane sugar. It was already written in stone that Bruges would grow into the chocolate capital. Today, so many centuries later, Bruges is still the chocolate Mecca. A reputation that it fully honours with Choc’in Brugge!
The modernisation of Choco-Story
We closed the Choco-Story museum for the first two weeks of 2011 in order to do alterations to make it bigger and more modern.
- now there is an extra show room
- which has given us somewhat more room
- we have added several new show cases
- the information boards have been modernised
- the demo is longer because we are now also demonstrating how to make hollow figures out of chocolate
So it's a whole new Choco-Story museum that is waiting to greet you
The Choco-Story museum in Prague Czech Rep. organized also a competition, to find the oldest chocolates still in their original packaging.
We had more than 40 participants. It was nice to see that most chocolates are figures packed in colored silver paper. They are exhibited in a show case in the museum.
The 3 oldest chocolates were :
- A jockey dating from 1932 sent in by Sárka Jakslová
- A pig dating from 1948 sent in by Marie Mloková
- A pig dating from 1952 sent in by Jana Malináková
Choco-Story in Paris !
We have opened our 3rd chocolate museum : Choco-Story in Paris.
In our museum we show the 4000 year long history of cocoa and that of chocolate.
We have almost 1000 antique objects, explained by more than 80 text panels spread over 3 floors.
We also simplified about 25 panels for the kids.
At the end of the visit the demonstration and tasting surprise the visitors.
Exhibit in Scherpenheuvel
Choco-Story participates with 3 showcases of old chocolate moulds to the egg exhibition taking place from 5 till 19 April in the Barokgang behind the basilica of Scherpenheuvel.
Some photographies show the
- turned wooden eggs
- Choco-Story exhibit
- Fabergé eggs
- and the egg dance, a tradition dating back to the middle ages
Choco-Story celebrates its 5 years of existence
On Sunday the 22nd of March Choco-Story celebrated its 5 years of existence.
During those 5 years we welcomed over 500.000 visitors and we built a Choco-Center and extended the demo-center.
We opened a second museum in Prague and organized 2 chocolate festivals, Choco-Laté in Bruges.
The third edition will take place this year from 1 – 4th of May in the medieval halls of the Belfort.
The whole Choco-Story team is ready for the next 5 years.
We already plan following novelties :
we will soon install a special visit for the kids based on cartoons
in the Choco-Center we will organize special courses, workshops and teambuildings
we will have from June on a Choco-lunch from Monday until Thursday with chocolate drinks, chocolate spreads,
brioche type breads and a film on the origin of cacao from Mexico and explanations about the existing varieties of cocoa and chocolate.
Choco-Story is improving all the time. Come and find out by yourselves.
Belgian Chocolate Code
A certain number of Belgian chocolate producers have elaborated and signed a Code on the protection of the indication of the origin of Belgian products and against the misleading of the consumers concerning the country of origin and the quality of such products.
The contracting parties agree for their products manufactured in Belgium that a reference to Belgian chocolate or Belgian pralines can only be made if all the chocolate used is Belgian.
The contracting parties undertake not to use for their products manufactured outside of Belgium any indications contrary to good faith which could create among the consumers either by texts or illustrations the misleading impression that the finished chocolate product was manufactured in Belgium.
“Belgian chocolate” is chocolate of which the complete process of mixing, refining and conching are done in Belgium.
“Belgian products” are foods made in Belgium with Belgian chocolate.
Company names and brands which contain or represent Belgian geographical names, Belgian locations, typical Belgian symbols (flags, Manneken Pis,…) typical Belgian sceneries (Atomium,…) or typical Belgian public figures (Royal Family, …) are not permitted for products
- that are not manufactured in Belgium
- or manufactured in Belgium with chocolate of non-Belgian origin.
The contracting parties undertake to intervene jointly against third parties who use in Belgium or in foreign countries on their packaging or in their advertising texts or illustrations which constitute a misleading reference to Belgium as the country of origin
The largest collection of chocolate wrappers in the world is in Prague, where Choco-Story recently opened its second museum.
A sample of this very large collection brought together by Mr. Stanislav Kramsky and his wife Yvona is shown in our museum.
Mr. Kramsky has been collecting wrappers from chocolate bars since 1964.
Today his impressive collection is composed of :
- 125.000 wrappers
- from 5.300 companies
- from 130 countries
- In the collection are also over 1000 metal, cardboard and wooden boxes
- and many books, catalogues, etc.
Hereunder some photos taken with Mr. Stanislav Kramsky at the occasion of Eddy Van Belle from Choco-Story’s visit to the cave or better said room of treasures.
Proefmei at Bergen op Zoom on 30th and 31st May and 1st June 2008
Choco-Story took part in the Proefmei culinary event which took place at Bergen op Zoom.
Several very experienced chefs also participated in this event which was centred around the end-user; lovers of good food.
The organisers of the event also linked it to the three local specialities which all start with the letter A in Dutch, and that is why it is called AAA, that is strawberries (aardbei), asparagus and anchovies.
Thanks to the collaboration of Dominique Persoone, a chocolate maker of high reputation who lives in Bruges, The Chocolate Line, who made the chocolates filled with these three ingredients and the company Belcolade-Puratos who made the Sensobus available, it was possible to present to the public three different sorts of praline each containing a special filling made from strawberries, asparagus and anchovies. After having tasted the pralines in the bus, the public then voted for the chocolate they liked best. By 4 pm on Sunday, the sensory analysis computer program developed by Belcolade-Puratos was able to give out the results. First choice went to the praline with the asparagus filling with 46.3% of votes, the anchovy filling took second place with 27.4% and the strawberry filling got 26.3% of votes.
It is remarkable to note that many of the inhabitants of Bergen op Zoom particularly liked the anchovy filling and indeed preferred it to the two others, whilst the visitors generally preferred one or other of the fillings.
Choco-Story had a stand at the event where the Swans of Bruges chocolates, filled with the famous “gruut” (a blend of spices) were on show, as well as two chocolate fountains where you could dip strawberries and a mini Choco-Story museum with information boards and a certain number of ancient objects.
Numerous visitors came to the event and the general impression was very positive. This will certainly be repeated in the future.
The Oldest Piece of
Choco-Story presented the
prizes to the winners of "the oldest piece of chocolate"
competition at the opening ceremony of the Bruges chocolate
prize (€500) was
awarded to Gilberte Dom from Wevelgem with a chocolate bar from
26 June 1902
Second prize (€250) was
awarded to Schepen Roose with a splendid bar from 1 January
1915, a present from Queen Elisabeth to her grandfather, a
Belgian soldier, with the inscription "to the brave Belgian
Third prize (€125) went to Guy Moureau from
Thimister for a small Aiglon bar dating from 1924.
We received 78 entries in
These will be on display
in the covered (interior) courtyard of Choco-Story until 31 May
The first chocolate market
ever was held in Bruges in the Garemijnzaal next to the Belfry
on 9 and 10 February.
There were 38 stallholders,
and most chocolate makers in Bruges were present with their
products and specialities.
The market attracted more
than 700 visitors.
There was a pleasant
atmosphere and incredible fellowship among the stallholders,
with a real immersion in wondrous chocolate products for
visitors, right before Saint Valentine's.
For more foto's, click here.
The Federation of the
Dormouse, in the district of St Jozef, Bruges, asked Choco-Story
to make a giant statue of a dormouse out of chocolate.
Freddy De Waele was put in charge of the project.
To start with, the block
weighed160 kg and once it was finished the dormouse still
weighed 140 g.
The children were able to enjoy eating the chocolate and the
sale of small chocolate dormice was a great success.
The funds collected were destined for children in need and they
were therefore able to share in the treat too.
A chocolate market in Bruges on 9th and 10th February
Come to this unique event, a
chocolate market in Bruges, the chocolate city, in the
Garemijnhall next to the Belfort (on the Market square), on 9th
and 10th February from 10 A.M. till 6 P.M.
More than 30 chocolatiers
from Bruges, will show their specialities.
The Groene Poorte School
Live cooking by renowned chefs.
Choco-Story, the Chocolate
Museum, displays the results of the oldest chocolate competition.
The results of the drawing
competition between local schools,
The swans will fly under
balloons over the court-yard.
Come and taste and try
Belgian chocolates in Bruges.
It is an ideal timing for
your Valentine gifts.
All benefits go to a
Competition of Miss Belgium
The candidates for the competition of Miss Belgium for
the province of West Flanders visited Choco-Story.
Tales for the youngest.
a member of the Choco-Story team, has written 2 tales
for young kids:
The brothers Choclala.
These tales are
sold at 2 € in the shop of the museum, 1 € going to the
"Make a Wish" foundation.
Gold: Sint Godelieve Instituut Brugge
Silver: Stijn Orinx
Bronze: Dries Spruydt
Gold: Peter Tyberghien
apparently have less experience of transporting
chocolate. Several items did not survive the journey.
Only one item arrived in one piece. Fortunately it was
magnificent and very original.
The organisers of
Choco-Laté want to use this competition to increase
interest among young people in chocolate and the
profession of chocolate-maker.
It is a
magnificent profession which involves not only working
chocolate, a noble product, but also an opportunity to
give free rein to your creativity.
To sell your
creations successfully, you must also confront the
promotion campaigns of the major manufacturers. You must
therefore attach considerable importance to the layout
of the shop, packaging and customer service.
The profession of
chocolate-maker is a wonderful profession with numerous
aspects and possibilities.
More pictures : 1 -2 -3
The second edition
of Choco-Laté, the chocolate festival in Bruges, will
take place this year from the 6th until the 10th of
To meet the
exhibitors' requests the festival will extend this year
into all the halls of the site Oud Sint Jan and also
take place in the Beurshal (near 't Zand).
edition will hence be even more exciting and
mouth-watering for the numerous visitors.
As to put the
whole of the city of Bruges in the chocolate mood, a
competition has been organized amongst the restaurants
The best starter,
main course and desert, prepared with cocoa or
chocolate, received the "Golden Cocoa Fruit" reward, a
bronze artwork made by artist Claude Rahir.
Rock-Fort, desert trophy
- Restaurant Vandamme, main course trophy
- Restaurant 't Zwaantje, starter trophy
participated to the Christmas festival in Bruges.
Choco-Story cooperated at this event which took place
from 24/11 till 3/12/06.
Stefan Leroux and
Stef Aerts from Belcolade and Freddy De Waele and
Valentine Smit from Choco-Story, made the demonstrations.
flowers in chocolate were presented.
Choco-Story is taking part in "Taste Week"
In recent years,
chocolate has developed just as wine did quite a few
From classic red,
white or rosé wine we have come to want a red wine from
a particular country, a specific region, a certain
producer or Chateau in that region and even from a
is also enjoying the same taste refinement. From simply
dark, milk or white chocolate we are evolving to
producing origin chocolates, prepared using cocoa from
specific regions in cocoa producing countries.
So, for example,
we have moved from a classic dark chocolate to a dark
chocolate made with cocoa from the state of Tabasco in
Mexico and, more particularly, the Criollo type from the
La Joya Plantation.
In order to show
these different tastes to the consumer, Choco-Story will
organise tasting sessions during "Taste Week".
At the end of
their visit to the museum, all visitors can taste 3 dark
chocolates, each of which contains 64% cocoa and comes
from one of 3 countries
- Peru: with a typical nutty taste
- Papua New Guinea: with a rather smoky taste
- Costa Rica: with a coffee taste.
The differences in
taste are striking and quite interesting, despite the
fact that the three chocolates each have the exact same
This proves that
the origin (climate, soil) and the type of cocoa (Criollo,
Forastero or Trinitario) play a major role in defining
Castle of Gaasbeek van Gaasbeek
chocolate museum in Bruges, participated to the
exhibition "from Pièce Montée to Melba Peach" in the
castle of Gaasbeek from 29/9 till 26/11/2006.
Choco-Story lent about 20 pieces.
The bakery museum in Veurne
The bakery museum
in Veurne in Belgium has dedicated at the occasion of
the special day of Belgian monuments taking place on
10th September a small exhibition on Belgian chocolate
and its export.
Choco-Story participated at this exhibition by lending
out a certain number of text panels and also by giving a
speech at the inauguration of the exhibition.
foto's, click here
Choco-Laté (28th April - 1st May 2006)
Chocolate Festival was a real success.
More than 70
participants presented their products and/or chocolate
attractions to nearly 14,000 visitors.
Here are a few
photos taken at random in the 8 halls.
Page 1 - Page 2 - Page 3 - Page 4 - Page 5 - Page 6 - Page 7
The comment we
heard most often was "I never knew you could do that
"I never thought that a festival in Bruges would attract
so many people. And it's only the first time. What will
Choco-Laté 2007 be like? You'll be doing it again, won't
From April 28,
2006 to May 1, 2006 inclusive, Choco-Story presents the
Bruges chocolate Festival which will take place in the
Oud Sin Jan rooms and is open to the public.
Exhibitors will be
chocolate makers and makers of products containing
chocolate, such as beer, salads, fruits and others.
There will be
games for the children (drawing with chocolate) and
adults, sculpture in chocolate blocks and body painting.
exhibit their chocolate works of art.
presentations on chocolate will be shown in a special
There will be
chocolate to taste and chocolate sculpture exhibitions.
This will be a
major chocolate event
major chocolate Festival in Bruges from April 28 to May
Visit to Belcolade
The entire team
from Choco-Story in Bruges recently visited Belcolade's
new production units.
only remaining Belgian producer of couverture chocolate
has greatly expanded its packing and packaging
Belcolade has also
redesigned the look of its packaging and its publicity.
team was impressed by the size of the installations, the
robots and above all the cleanliness everywhere in the
Choco-Story wins the first prize for tourism from the city of Bruges
The first time the
city of Bruges has awarded a tourism prize.
And Choco-Story is
Choco-Story team is very happy and above all very proud
to have been awarded this prize.
motivation to spoil our visitors even more.
Salon du Chocolat
exhibited at the Salon du Chocolat in Paris, Porte de
Versailles, from 22nd till 25th October 2005.
the preparation of the cocoa drink from origin up to
The Mayas made of
the cocoa beans a spiced drink, as they did not know of
conquerors changed it in a pleasant sweet drink by
adding sugar and nicely smelling and tasting flowers and
For more foto's, click here.
The chocolate festival in
Bromont near Montreal in Canada
On the 21st, 22nd and
23rd of May as well as on the 28th and 29th, took place
in Bromont the chocolate festival.
were on the program. Choco-Story, the chocolate museum
in Bruges, wanted to have a taste.
In the large hall
chocolatiers introduced their new products to the
numerous visitors. Several chocolatiers presented
themselves as producers of Belgian chocolates and are
Belcolade customers. Belcolade is a Belgian manufacturer
of couverture chocolate, selling specifically and only
There was also for
the kids the possibility to paint with chocolate, body
painting for the parents, body care products containing
cacao or chocolate.
Messrs. Goebels and Bechoux of the chocolate week-end in
Florenville in Belgium were also present.
A horse chariot
was bringing the visitors along the main street of the
sculptors, restaurants and other eating places were
On the main street
there is also the chocolate museum, belonging to Mr.
Bilodeau, who is the organizer of the festival.
For more foto's,
Bruges chocolate Museum took part in Chocoa - the
Brussels Chocolate Fair from April 10th -12th, 2005.
Choco story had a
60 square metre stand
Below you will
find some photographs of our stand which gave onto a
small room dedicated to Mayan and Aztec Codex and to the
offerings made by these peoples to their gods, which
were often accompanied by cocoa.
The second small room was dedicated to the etymology of
the word cocoa and the preparation of the spicy drink
reserved for kings and nobles.
In the third, larger room we moved on to the arrival of
the Spaniards and the addition of sugar and the time
when this sweet cocoa became the preferred drink of
Europe's Royal Houses and finally to panels dedicated to
the industrial production of chocolate which, little by
little, became a solid product and ultimately evolved
into the candy bars and various chocolate products which
are so popular today.
The visit ended
with three panels covering the health aspects of
together with Mme du Chouchet who exhibited a collection
of chocolatières made by craftsman designers from
Limoges, which put the finishing touch to this small,
but interesting presentation by the chocolate Museum of
For more foto's,
Chocolate demonstration at the Old Cheese Factory on the
29th March 2005.
The Old Cheese Factory of Passendale had asked for a
collaboration with Choco-Story, the Chocolate Museum of
Bruges, about cheese - chocolate and Easter for a public
decided to try the experiment.
Mr. Jacky Vergote
started the demo, by explaining the differences between
the different types of chocolate.
He then cut cheese
into pieces measuring approx. 1,5 cm x 1,5 cm x 3 cm.
He introduced a
little stick into it and soaked them in milk chocolate.
He also prepared
small chocolate eggs filled with a ganache in which he
had mixed grated cheese.
Is this the start
of a new love story : cheese and
For more foto's,
Flanders Travel Forum
chocolate museum of Bruges, organized a drawing
competition at the occasion of Santa Claus.
We received 135 drawings.
Click here to see the 10 we selected. They win a nice
Next year we'll do
it over. Hopefully, many of you will participate.
Santa Claus and the Bogy Man
Santa Claus came to
the Choco-Story museum on the 4th, 5th and
The Bogy Man was
with him, giving him answers to the questions whether
the visiting boys and girls had been nice kids during
the year and studied well at school.
If so, they were given chocolates.
For more foto's, click here.
The " Salon
du Chocolat " in Paris.
The Salon du Chocolat
took place in Paris, at the Porte de Versailles, from
the 28th of October till the 1st of November.
participated with a 65 m2 large booth. A kind of mini
reproduction of our museum in Bruges, giving an insight
in the 2.600 years of history of cacao and chocolate.
emphasize the important aspect of chocolate and health
and had also in display chocolate + flavors.
A kind of modern version of flavored chocolates, of the
old spiced Maya drink.
For more foto's, click here
The ultimate recipe for a chocolate-filled stay in
· 2 nights (including
breakfast) in a hotel
· visit to the chocolatemuseum Choco-Story with
chocolate-making demonstration + gift
· guide book about Brugge
· documentation about Brugge
More information here.
Het Chocolade weekend in Florenville.
Choco-Story took part in the
Florenville Festival of Chocolate on 27 - 28 March 2004.
The Festival of chocolate took place in a magnificent
marquee on the main square at Florenville
On the initiative of maître
chocolatier Edouard Bechoux and his brother-in-law
businessman Xavier Goebels, the second festival was
bigger than the first.
With its 8,000 visitors it is evolving into an
unmissable event for this lovely region in the south of
Choco-Story, the Belgian chocolate museum had a 40 m2
10 panels, selected from the 85 at the museum, were on
display. The visitor could learn all about the cocoa
tree, harvesting pods and the history of cocoa and
Het Cacao Development Fund.
objective is to support cocoa growers by gifts of
equipment and training infrastructure.
financial assets of the Cocoa Development Fund have been
provided by guests at the museum's inauguration. They
will be augmented by an annual contribution of 2.500 €
from Choco-Story and by the proceeds from fund raising
events organised by the museum.
The first project
in which Choco-Story has become involved is located
south of Yaoundé in Cameroon.
Inauguration of the Choco-Story museum on March 20th, 2004
On March 20th,
2004, festivities took place to inaugurate the
Choco-Story museum in the presence of the burgomaster,
Patrick Moenaert, local dignitaries, the directors of
the IVV school at Groene Poort and numerous friends.
Everyone enjoyed a
selection of sweet and savoury snacks accompanied by
like to thank all those who, by their presence, showed
their friendship and support.
thanks those who presented flowers to the museum and
those who contributed to the Cocoa Development Fund.
For more foto's, click here.